"Government agencies' choices of vehicles for their fleets have a vital impact," Wang Fengying, general manager of the Baoding, China-based automaker, told reporters in Beijing. "I hope they can be a role model."

Great Wall, which produces the Voleex compact car and Wingle pickup, is competing for customers against foreign rivals like Volkswagen AG and General Motors Co.

Volkswagen's Audi brand is the biggest supplier of government vehicles in China and receives 20 percent of its sales from government purchases.

Great Wall, China's biggest vehicle exporter, sold 55,000 vehicles overseas last year, generating more than 3 billion yuan, it said on its website.

Over the next five years the automaker plans to spend 3 billion yuan to develop more than 30 new models.

China's government is considering a "series of policies" to further develop the auto industry, including measures that would boost demand for small cars, Wang said, without elaborating.