Citroen unveiled two medium-sized cars at the Shanghai auto show in late April, demonstrating its plan to compete in China's top-selling segments.

 

The French brand used the Shanghai auto show for the world debut of its new C-Quatre, a China-specific version of the C4 lower-medium car.

 

Redesigned for Chinese tastes, the new C-Quatre has three-box styling and a trunk, rather than the two-box hatchback design on the C4.

 

The C-Quatre will be built in PSA/Peugeot-Citroen's factory in Wuhan, China, and will go on sale starting in June.

 

Citroen also debuted a new China-specific version of its C5 upper-medium sedan, which will be produced at PSA's second Chinese factory, near Wuhan, starting at the end of the year.

 

Citroen executives say that the restyled C5 will allow the brand to compete at the upper end of the sedan segment.

 

Aside from new product launches, Citroen is using the Shanghai show to present key elements of a global rebranding campaign to its 217 Chinese dealers and the public.

 

The branding campaign includes a new logo, color scheme, slogan and visual identity for dealerships.

 

At least 20 dealerships will convert to the new look by year-end, the company said.

 

Citroen sold just over 107,000 cars in China during 2008, which gave the brand a 2 percent market share.