China to be Asia's largest retail economy
China is forecast to be Asia's largest retail economy with sales of $1.7 billion for 2013, according to a report by Cushman & Wakefield, a global real estate services firm.
"Retail growth in China has remained vigorous while signs of moderation have surfaced as the economy undergoes a restructuring process," said Annie Lei, National Director of China Consulting at Cushman & Wakefield.
First-tier cities, Beijing, Shanghai, Shenzhen and Guangzhou, have the most wealthy and brand-conscious consumers and show retail sales growth of 9 percent to 16 percent.
In major second-tier cities, such as Chengdu, Wuhan, Nanjing, Shenyang and Chongqing, retail sales growth ranges from 13 percent to 17 percent.
"Overall, we expect a steady rise in income levels to nurture an aspiring middle class population and, barring any economic surprises, this should underpin balanced retail growth for the next decade," said Lei.
While growth in retail demand is unprecedented, the surge in supply is stronger still, and as a result, many major cities in China have the potential for some measure of oversupply.
Oversupply stands to affect weaker projects in the market; expect suburban locations and inexperienced developers to be most vulnerable, with high vacancy and project failure in extreme cases, the report said.
Oversupply will have little impact on prime rents which will continue to exhibit strong growth as retailers compete for key locations to define their brand in China and generate the strongest sales. The top retail centers in China, including Shin Kong Place in Beijing, Grandview Plaza Guangzhou and MixC in Shenzhen, achieved sales of around $1 billion per annum.
First-tier cities, Beijing, Shanghai, Shenzhen and Guangzhou, have the most wealthy and brand-conscious consumers and show retail sales growth of 9 percent to 16 percent.
In major second-tier cities, such as Chengdu, Wuhan, Nanjing, Shenyang and Chongqing, retail sales growth ranges from 13 percent to 17 percent.
"Overall, we expect a steady rise in income levels to nurture an aspiring middle class population and, barring any economic surprises, this should underpin balanced retail growth for the next decade," said Lei.
While growth in retail demand is unprecedented, the surge in supply is stronger still, and as a result, many major cities in China have the potential for some measure of oversupply.
Oversupply stands to affect weaker projects in the market; expect suburban locations and inexperienced developers to be most vulnerable, with high vacancy and project failure in extreme cases, the report said.
Oversupply will have little impact on prime rents which will continue to exhibit strong growth as retailers compete for key locations to define their brand in China and generate the strongest sales. The top retail centers in China, including Shin Kong Place in Beijing, Grandview Plaza Guangzhou and MixC in Shenzhen, achieved sales of around $1 billion per annum.
