Manufacturing News

Jaguar Land Rover, Chery JV targets annual output of 130,000 at start

A 50-50 joint venture formed by Jaguar Land Rover and Chery Automobile Co. has begun building a $1.7 billion (10.7 billion yuan) production complex to produce vehicles and engines in Changshu of east China's Jiangsu province.

The plant is scheduled to start production in 2014 with an annual capacity of 130,000 vehicles plus an equal number of engines, according to the two partners.

The joint venture later will build an r&d center on the site.

The Chinese government approved the joint venture in October.

Jaguar and Land Rover are owned by India's Tata Motors Ltd.

Jaguar and Land Rover vehicles sold in China are now imported. Local production will exempt the brands' vehicles from hefty import duties and make them more competitive in the Chinese luxury market.

"China is now our biggest market," said Ralf Speth, CEO of Jaguar Land Rover, at a press briefing after the groundbreaking ceremony. "The Chinese economy has grown at a phenomenal rate in recent years by any Western standard, and I'm convinced that it is set to continue to grow at an astounding rate into the future."

In the first nine months, Land Rover sold 32,011 vehicles in China, up 34 percent from the same period last year. But sales of Jaguar cars dropped 7 percent to 2,928 units in the same period, according to LMC Automotive.

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