Manufacturing News

Chinese brands on the rise

The past 10 years is a decade of the rise of Chinese brands. Innovative Chinese manufacturers have erected a flashing sign on the world stage.From Chinese wisdom to China model to Chinese contributions, China is having an increasingly rich and colorful international image. China has created numerous brands over the past 10 years, and made itself the largest brand.

Chinese manufacturing embarks on new journey

"After a year without China I can tell you this: You can still live without it, but it is getting trickier and costlier by the day," a U.S. housewife described her family's year-long adventure without "Made in China."

The words "Made in China" have been stamped on U.S. socks, Italian leather shoes, and Russian hats in the past decade, making China a world-famed brand.

China has become the world's largest exporter in just 10 years. Strong production capacity and a complete industrial system have given China's manufacturing sector a unique competitive advantage.

China has 39 industrial categories made up of 191 sub-categories and 525 sub-sub-categories, and is the only country in the world that has all industrial categories included in the United Nations' International Standard Industrial Classification of All Economic Activities.

While Chinese goods remain popular around the world, China's manufacturing sector is undergoing active transformation and upgrading, and is moving away from providing only "cheap" and "low-end" products.

It is writing a whole new chapter.

As the quality of domestic construction equipment has improved greatly, the market share ratio of Chinese to foreign brands has increased from previous 1:9 to 9:1.

Huge ads for Chinese products have frequently appeared in Hollywood movies, the Times Square, Tokyo streets, and other places.

Chinese manufacturing has gotten rid of previous fuzzy stereotypical image, and created one famous brand after another, including Lenovo, Huawei, ZTE, Sany and Haier.

Chinese enterprises' era has come

Along with the rise of domestic manufacturing, Chinese companies have become increasingly active worldwide, which greatly boosted China's international image in the era of globalization.

So far, about 18,000 Chinese companies have invested overseas. The number of overseas mergers and acquisitions by Chinese mainland companies reached a record 207 in 2011, up 10 percent from the previous year. Chinese companies have shown great vitality in exploring overseas markets.

Lenovo acquired IBM's PC business, and Geely acquired Swedish auto brand Volvo. Tencent has set up offices in the United States and other countries and invested in Mail.ru Group, the largest Internet company in the Russian-speaking world, as well as Riot Games and Epic Games, two major video game development companies in the United States.

The Fortune Global 500 list has changed dramatically over the past 10 years. Only 13 Chinese companies made it to the list in 2002, while 79 Chinese companies were included on the list 10 years later, including 69 mainland companies.

China thus surpassed Japan in the Fortune Global 500 list, second only to the United States.

Many Chinese companies are leading the world in their respective fields.

The Haier brand had the world's largest market share in white goods in 2011 for the third straight year.

Lenovo has overtaken Dell as the world's second largest PC vendor by shipments, and Huawei has surpassed Ericsson as the world's largest telecom equipment vendor by sales.

Chinese companies have also actively participated in various economic, social, and public welfare activities worldwide, and shouldered their social responsibilities to improve the living standards of local residents. They have boosted China's international image and influence through win-win cooperation with foreign partners.

Chinese wisdom polishes the "innovation" brand

In the 10 years, the independent innovation guided by Chinese wisdom has turned into the brightest Chinese brand.

On July 16, the director-general of the State Intellectual Property Office of China Tian Lipu issued the certificate for the one millionth authorized patent of invention of China. It took only 27 years for the number of authorized patents of inventions to increase from one to a million in China and the speed was the fastest globally.

The team led by a professor from the University of Science and Technology of China Pan Jianwei has realized for the first time in the world the Entanglement swapping with both memory and reading functions; the TD-SCDMA and TD-LTE-Advanced technological proposals submitted by China have turned into international 3G and 4G standards successively; in the "List of Global Most Innovative Enterprises" made by Forbes magazine in 2011, the Tencent surpassed the Apple Inc. and Google and ranked fourth.

The Forbes magazine commented that China has entered the high-tech focusing ring.

Being peaceful, humane and virtuous, Chinese brands have inherited Chinese traditions and are standing in the world with a breadth of spirit and a boldness of version.

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