Cairo-based GB Auto is the biggest independent car assembler in the Middle East. The company will sell Geely passenger cars in "select high-growth markets across North Africa," it said in a statement on Tuesday.

GB Auto will start by selling two models in Egypt in the second quarter and assemble vehicles starting in the third quarter. "We selected Geely after an exhaustive global search," said GB Auto's CEO Raouf Ghabbour.

Geely products offer "the best value for money in a critical segment that meets our consumers' needs and expectations," he said.

GB Auto will continue to build Hyundai Verna models, it said. The company has been assembling variations of the Hyundai Accent sedan in Egypt since 1995. That agreement is due to expire at the end of 2013, Ghabbour said in November.

The deal with Geely will enable GB Auto to "target a different segment of the population" because of the cars' relatively low price, said Samir Murad, vice president of research at Kuwait-based NBK Capital. "The deal is coming at a good time for the company as it allows them to build complete knock-down models in Egypt when Hyundai may not be renewing its assembly contract," Murad said.

Last year, GB Auto had a 32 percent share of the Egyptian passenger car market, according to its estimates.