Chinese consumers still want cars, survey finds
The growth in China's auto sales has slowed sharply this year, but Chinese consumers still want to buy cars.
The growth in China's auto sales has slowed sharply this year, but Chinese consumers still want to buy cars.
According to a survey by the market research firm Nielsen Co., 27 percent of the respondents polled plan to purchase a car within a year, while 39 percent expect to buy a car in the next one to two years. And nearly 94 percent of respondents intend to buy a car in the short- or long-term.
The survey shows continued consumer interest in car-buying despite the recent cooling of China's auto market. In the first six months of this year, sales rose 3.3 percent, compared with a 32 percent increase in 2010.
The respondents ranked safety as their top consideration when it comes to buying a car. Price was the second most important consideration, followed by quality.
Twenty-seven percent of the respondents said that they would consider electric cars or plug-in hybrids if gasoline prices go up. But only 45 percent of the respondents were familiar with hybrids, and only 38 percent knew electric vehicles well.