SAIC aims to hike MG, Roewe sales by 2015
SAIC Motor Corp. aims to boost the annual sales of its proprietary MG and Roewe models to 700,000 units by 2015, a Chinese newspaper reported.
The target was unveiled by SAIC President Chen Hong at a recent meeting with the automaker's dealers, the 21st Century Business Herald said.
This year, SAIC aims to sell 230,000 Roewe and MG cars in China, up nearly 44 percent from 2010, the newspaper said, citing Chen Zhixin, head of SAIC's passenger car unit.
SAIC became the owner of MG Rover's 10,000-unit Longbridge plant in Birmingham, England, after a merger in late 2007 with its much smaller rival, Nanjing Automobile Group. SAIC subsequently rolled out several new models, including the Roewe 550, Roewe 750, MG 7 and MG3.
The Shanghai-based automaker plans to introduce three or four new car models each year by 2015, the newspaper said. This year, SAIC will introduce a Roewe SUV in addition to an all-new MG3 sedan.
Late last year, SAIC signed an agreement with the municipal government of Nanjing to spend 10 billion yuan to bolster production capacity in the eastern Chinese city to 1 million
units.
SAIC also operates joint ventures with General Motors Co. and Volkswagen AG.
