Now in its second year, the race series held seven competitions in cities including Zhuhai, Chengdu, Erdos, Shanghai and Zhaoqing, but the sport enjoys its biggest following in southern China, said Hu Bo, marketing director of the VW brand at Volkswagen Group China.

"The Scirocco Cup China brought Volkswagen's unique racing spirit and exceptional motor sport performance to China, the world's fastest growing auto market," said Weiming Soh, executive vice-president of Volkswagen Group China.

Volkswagen planned to sell 5,000 Scirocco models in 2010 and had sold 4,000 by October.

"We are confident we will fulfill our sales goal this year," Hu said.

Including the Scirocco models, 33,511 imported Volkswagens have been delivered to date this year, a considerable increase over the 20,000 last year.

Hu said the sales rise is in part due to use of new media to make imported vehicles like the Scirocco more widely known. Volkswagen's dealership network is another factor, he noted.

The company made several other moves to promote its imported vehicles this year.

Last summer the German auto giant held a large-scale test drive for its new Phaeton - the most luxurious model in Volkswagen's lineup - in Hainan province.

The model was officially launched in China in the third quarter of this year.

The luxury SUV Touareg is another import that enjoys wide popularity in China.

Hu said the company will introduce more sporty vehicles including R-line models to its import portfolio early next year.

To further promote its brand, Volkswagen's sponsorships extend into non-motor sports.

The group has been the official sponsor of the International Table Tennis Federation since 2003 and is active in the sport across the world.

The Volkswagen 2010 Cup table tennis championship was held in Braunschweig, Germany, at the start of this month, with Timo Boll of Germany and Li Xiaoxia from China taking the men's and women's singles titles.

"Volkswagen wants to sponsor a sport with an extensive fan base, not a handful of the elite, so table tennis - China's national game - is a good choice," Hu said after the competition.

Table tennis also embodies excellence, accuracy and perseverance, which fit with Volkswagen's pursuit of perfection in car manufacturing, Hu said.

Volkswagen, the biggest carmaker in China, is now close to breaking through the 2 million vehicle sales benchmark. In the first three quarters, the group sold 1.48 million cars in China, more than its full-year tally of 1.4 million in 2009.

Volkswagen has joint ventures with First Auto Works in the north and Shanghai Automotive Industry Corp in the south. It plans to invest 10.6 billion euros to expand local production and the number of new models in the next five years.

According to Hu, Volkswagen is now in its second wave of new models with the Tiguan, Golf GTI, CC that were launched this year as well as the upcoming new Polo and new Touran.

Between 2006 and 2008, the company's first round of new models included the Sagitar, Magotan, new Bora, Lavida and Skoda-brand cars.

Next year another two Volkswagen mid-sized sedans will be produced at its local joint ventures - the Passat B7 at FAW-Volkswagen and a model code named NMS at Shanghai Volkswagen.