Geely unveils Englon brand
Domestic automaker Geely unveiled its first Englon brand car, the SC5-RV model, in Beijing last week. Englon is latest of Geely's subsidiary brands following Gleagle and Emgrand.
Englon is intended to tap the mid-priced segment, with Gleagle focused on the entry-level market and Emgrand made for more affluent buyers.
Geely said it plans to sell 50,000 SC5-RVs in the first year, 80,000 in the second year, and more than 100,000 in its third year on the market. A four-door version of the model will be launched next year.
The company aims to have 42 models and sell 2 million vehicles - half of them overseas - by 2015.
