Manufacturing News

BenQ-AUO Group expects strong business upturn this year

Faced with strong market demand, BenQ-AUO Group, a leading electronics firm in Taiwan, expects to see its revenue return to the level prior to the financial tsunami and even surpass the peak level in the past, said K.Y. Lee, chairman of the group.

In an exclusive interview with the Chinese-language Economic Daily News (EDN), sister publication of Taiwan Economic News (TEN), Lee also reported that following the Chinese Lunar New Year, AU Optronics, the largest FPD (flat panel display) maker, will apply with the government for investing NT$100 billion in setting up a 7.5-generation plant in China, possibly in eastern or southern China, to be decided according to the factors of supporting factories, technology, talents, and clients. The plant is scheduled for inauguration in the second half of 2011, according to Lee.

Lee based is rosy outlook of the group on the strong demand for LCD TV from emerging markets, notably China and India, which will last throughout the year. In fact, Lee was upbeat for the business outlook for the entire tech industry this year, which he said will resume the normal level of the past. A major support for the market this year will be deferred demand for computers and TVs, resulting from the under-investment of people over the past one and half a years, which will be reinforced by the rollout of new operating system. Outlook for the commercial market is especially good, according to Lee.

Institutional investors predicted that the total revenue of BenQ-AU Group may be able to challenge the NT$1 trillion mark this year, thanks to upturn of its core business and contribution from its new businesses, including medical care, solar energy, and LED (light-emitting diode). Due to the impact of the global financial tsunami, the group's revenue plunged to NT$600 billion last year, compared with peak level of NT$730 billion in 2007.

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