Market Research Firm Cites Oracle as a Leading Provider for Retail Demand Intelligence Software
In a new report assessing IT suppliers of retail demand intelligence (RDI) solutions, IDC Retail Insights gave Oracle the highest levels of assessment across four major categories and ranked the company as a leading provider of RDI software solutions.
Oracle is the only vendor achieving the highest level of assessment (“very comprehensive”) in the evaluation’s four major categories - core demand-forecasting capabilities, breadth of functionality and customer-centric features, usability, and IT integration.
IDC Retail Insights, an advisory services and market research firm focused on the retail industry, defines RDI as “leveraging data/information for more efficient and effective business decision making” and states that using RDI solutions “improves the precision of pricing, product assortments, channel/store placement, and promotion, all essential for sustainable revenue management performance.”
According to the report, Oracle achieved the highest level of assessment in core demand-forecasting capabilities due to its “strong retail-centric planning capabilities and its highly integrated – yet modular – retail software suite, which makes it easier to provide a range of process-specific, demand-centric optimization features.”
Oracle was also cited for its “solid forecasting science foundation” and was praised for its ability to “deliver a single demand-forecasting engine underpinning multiple business functions (e.g., sourcing promotion, merchandising, staffing decisions, etc.).”
Additionally, Oracle was the only vendor that received the highest level of assessment in IT integration.
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