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Market Research Firm Cites Oracle as a Leading Provider for Retail Demand Intelligence Software

In a new report assessing IT suppliers of retail demand intelligence (RDI) solutions, IDC Retail Insights gave Oracle the highest levels of assessment across four major categories and ranked the company as a leading provider of RDI software solutions.

Oracle is the only vendor achieving the highest level of assessment (“very comprehensive”) in the evaluation’s four major categories - core demand-forecasting capabilities, breadth of functionality and customer-centric features, usability, and IT integration.

IDC Retail Insights, an advisory services and market research firm focused on the retail industry, defines RDI as “leveraging data/information for more efficient and effective business decision making” and states that using RDI solutions “improves the precision of pricing, product assortments, channel/store placement, and promotion, all essential for sustainable revenue management performance.”

According to the report, Oracle achieved the highest level of assessment in core demand-forecasting capabilities due to its “strong retail-centric planning capabilities and its highly integrated – yet modular – retail software suite, which makes it easier to provide a range of process-specific, demand-centric optimization features.”

Oracle was also cited for its “solid forecasting science foundation” and was praised for its ability to “deliver a single demand-forecasting engine underpinning multiple business functions (e.g., sourcing promotion, merchandising, staffing decisions, etc.).”

Additionally, Oracle was the only vendor that received the highest level of assessment in IT integration.

About Oracle
Oracle  is the world's largest business software company. For more information about Oracle, please visit our Web site at
http://www.oracle.com.

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