China TV Market: A New Era of FPD TV analyzes the trends and opportunities within the China market, including the status of TV assembly and TV exports, the competition between local and global brands in the domestic Chinese market, analysis of the TV sales channel structure and current status of and future trends for digital TVs. Of particular interest is whether the government subsidy program for rural areas will bring new opportunities for TV brands to tap into the market in tier 3-4 cities and into the demand for smaller size LCD TVs.

 

The China TV market is one of the bright spots for flat panel TVs in the current economic environment. There is an installed base of approximately 400 million CRT TVs available to be replaced by flat panel TVs. According to DisplaySearch, flat panel TVs will replace CRT TVs when the FPD price is approximately twice that of a similar-size CRT. This has already occurred in the 30-34' size range, and the trend is moving down in screen size. Given that 25-29' CRT TVs account for more than 45% of all CRT TVs sold in China, DisplaySearch believes that the Chinese TV market is entering the flat panel TV era in 2009.