The U.S. company AMD would work closely with the Chinese local governments and its partners in China to facilitate the government plan to boost rural consumption and sell more computers, China Daily reported.

 

Senior vice-president Nigel Dessau of AMD, archrival of the world's biggest chipmaker Intel, was quoted by China Daily as saying that the company's China team would work closely with authorities and local OEM (Original Equipment Manufacturers) to provide the right products at the right prices to ensure rural residents "get the right experience".

 

But he declined to say whether the company is going to cut processor prices to suit China's rural markets, the paper said.

 

Dessau said the company would also introduce a broad range of products in the next three to six months to replace its existing lineup of processors in the market.

 

To fight the downturn and boost domestic consumption, the Chinese government is initiating a program to help farmers buy household appliances, such as TV sets, washing machines, cell phones, computers, air conditioners, among others, by subsidizing their purchases.

 

Starting on Feb. 1, all of China's more than 700 million farmers have become eligible for subsidies equal to 13 percent of the price of designated home appliances.