The Chinese Internet
When it comes to the Internet economy, China is the elephant in the room.
When it comes to the Internet economy, China is the elephant in the room.
Sometime this year, according to sohu.com's Dr. Charles Zhang, Chinese Internet users surpassed U.S. Internet users in number. We have roughly 154 million Internet users and China could have as many as 200 million.
China is nearly four times larger than the U.S. That means China has much greater Internet growth potential, and that doesn't even tell the whole story. Forbes reports that Chinese Internet users spend more time per capital online that U.S. users, with the figures currently being 1.765 billion online hours/week in China versus 129 million online hours/week here.
Imagine, then, that China's Internet-using population doubles over the five years, and that Internet usage patterns remain the same. That would be a shift of staggering importance. For one, it would require that U.S. companies start thinking aggressively about Chinese-language online advertising and campaigns. It would also herald a change in the very DNA of the Internet, which has always been dominated by English, as Chinese would become an increasingly important online language.
Currently, for example, baidu.com, the Google of China, is the fourth most heavily-trafficked website in the world. QQ.com is at number six, and sina.com.cn is at number fourteen.
The Chinese government realizes the importance of developing the country's infrastructure so as to enable the growth of the Internet. China has committed $127 billion to advanced telco development over the next five years. By way of contrast, this is about how much money the U.S. spends annually to prosecute the war in Iraq (minus hidden and indirect costs).
China has had a traumatic past two centuries, in which failing emperors, failed nationalists, and Chairman Mao very early destroyed the "Middle Kingdom." But China has held together, and seemingly learned the lesson that the pursuit of trade is better than the pursuit of violence. It's looking more and more like the 2008 Beijing Olympics (sponsored by Sohu.com) is not just a sporting event but an announcement of China's dominance on the global stage.