Mr. Xu Shaocun, CEO of Kingdee International Software Group Company ?Ltd., pointed out that “China has a large number of personalized enterprises, and they rely on their unique personalities as core competitiveness. n the global competition, the group personality shown by the Chinese enterprises is a Chinese management mode.”? Mr. Xu further argued that, compared with the stable management of European enterprises and the open management of North American enterprises, the Chinese management mode was different. Over the years the Chinese enterprises that have committed to learning from European and North American enterprises are now going on the road of the Chinese management mode. <The Chinese management mode is the management with common characteristics that has been practiced successfully by the Chinese enterprises. The emergence of the Chinese management mode has three market characteristics. First, China is fast changing and developing market. Second, China is evolving from a principal manufacture country to a principal innovative country. Third, the Chinese enterprises are led by the Chinese. The Chinese culture of 5,000 years of history still profoundly influences the management style of the leaders of the Chinese enterprises. The personalized ERP that is crystallized through processes from the management personalities of outstanding enterprises is a strenuous support to the development of the Chinese management mode.

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???????????????????????????? Business&political celebrities?jointly created exciting episode of Chinese management mode

Kingdee is the first management software enterprise in the country that has proposed “ERP Personalization Plan”. The personalized management software of Kingdee has been positively recognized by the participants and special guests.

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Mr. Ye Xuquan, lyric writer of the song Story of the Spring, a famous lyric writer and Chairman of the board of Shenzhen Kingway Brewery Co. Ltd., passionately responded that “Personalization is a gold key to success.” He introduced, “Kingway can got financial report at five p.m. on the first day of the coming month after the personalized ERP of Kingdee was implemented. comparing with the situation that the financial report was only available on the fifteenth day when the ERP system of other domestic vendors. The uplift of competitiveness is huge.”

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Sunny (Zhuhai) Pharmaceutical Co., Ltd. ,a specialized in contact lens and contact lens care products is a fast developing enterprise that started from scratch. The event in which Mr. Kou Bing, Chair of the Directorate, takes most pride is that “the company adheres to information application construction and eventually constructs a Sunny information platform based on the K/3 system of Kingdee.” Though most of the international partners of Sunny (Zhuhai) Pharmaceutical apply foreign ERP systems, Sunny (Zhuhai) Pharmaceutical favors Kingdee. Mr. Kou believed that “Kingdee properly address what a local enterprise can think of, which is personalization.” Currently, all POs, goods follow-up, and other processes are applied on the mobile ERP platform of Kingdee. Mr. Kou said that “mobile ERP is the best embodiment of personalization.”

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Prof. Zhang Jianqi, Vice Dean of Lingnan (University) College of Sun Yat-sen University, presented insightful theoretical analysis of personalization. He argued that personalization was influenced by three factors. The first is the personality of the leader. If the personality of the leader benefits the enterprise, it will develop. The second factor that the crystallization of the personality into rules and corporate culture becomes the enterprise management mode. The third factor is that corporate culture is changeable. Likewise, the personalization of the enterprises can be changed and reformed. Prof. Zhang believed that the advocacy of the enterprise personalized management and the thinking about the Chinese management mode would benefit the rise of Chinese enterprise management.

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On the forum titled “China Enterprise Personalization Development” presided by Editor-in-Chief of the CEOCIO China magazine, thousands of representatives of various enterprises interacted with the special guests of the forum over the mobile ERP platform. The participants contributed to the discussion of “personalized” and “the China management mode” with their active thinking and comments, gradually edging the conference to the climax. Ye Xuquan, Chair of the Directorate of Shenzhen Kingway Brewery Co. Ltd., who is well-known as an entrepreneur of character “going between music and beer”, sang a classic song Story of the Spring. He was given a big hand repeatedly.

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