Sage Software announced today that Raydiance, Inc., a leading provider of UltraShort Pulse (USP) laser technology for the medical, manufacturing and defense industries, has selected SageCRM.com to automate its sales, marketing and customer support processes. Implementing SageCRM.com has allowed Raydiance employees in various regional offices to share centralized customer data and work collaboratively with sales pipeline features.

“We’re a start-up company with employees spread across the U.S., so a Web-based application presently works best for our team,” explained Melissa Wahlburg, marketing coordinator and CRM administrator for Raydiance. “SageCRM.com flows through processes much easier and is definitely more user friendly than any alternatives we looked at. The level of responsiveness we received from Sage to get up and running quickly was also impressive.”

Raydiance is using SageCRM.com to manage information for a wide range of its business areas as the company transitions from a heavy research and development phase into aggressive sales of its USP laser systems. Employees’ use of the system’s sales processes and pipeline tracking capabilities have been particularly helpful.

“We offer a high-end piece of machinery,” continued Wahlburg. “A lot of customer contact and service goes along with the sale of each system; we don’t just leave our product with a customer. It is extraordinarily important that we document all meetings, calls, and emails to learn and support the scope of each customer’s project. SageCRM.com has helped us organize this information and store it in a way that is always easy to access, whether in office or while traveling. We especially like the way the system is designed to help us continually progress the sales cycle.”

Raydiance employees who are not involved in sales and marketing activities are still able to get a clear understanding of pending sales for their support planning purposes using SageCRM.com visual pipeline graphics. Calendar and task features are also used widely to track and fulfill customer follow ups. Additional features such as the document drop tool allow the Raydiance team to simplify information management and increase efficiency.

The company elected to begin with a hosted SageCRM.com implementation so that it is positioned for future migration to an on-premises Sage CRM or Sage CRM SalesLogix system should business require it. Raydiance’s next plan is to work with the Sage CRM Solutions Professional Services Group to help them implement customer support customizations for its present SageCRM.com system.

“Raydiance mirrors a high percentage of the organizations that are looking for on-demand CRM,” noted Bill Hoffman, Sage CRM Solutions director of hosted services. “The company, a start-up, had limited IT resources and limited time to implement. We offer more than just SageCRM.com, the system. Sage and its partner network provides the expertise to train and advise customers so they can become operational quickly and use their systems effectively. In a matter of days, Raydiance had the tools they needed as well as the support and flexible migration path to support their growth.”