Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Having inherited 30 years of expertise in the medical field from parent company Winner Medical, PurCotton is involved in the innovative research and development of cotton products across seven categories, including cleaning care, pregnancy care, feminine care, clothing and home and living.

In 2019, PurCotton launched a “three-step strategy” for digital transformation, starting with central commodity operations and integrating with front-end product development management and back-end supply chain management. Seeking a market-oriented, collaborative, efficient and open product development management platform, PurCotton thoroughly researched Centric’s reputation, professionalism and product quality before implementing Centric PLM.

“Our R&D must maintain close ties with consumers so as to shorten our market response and product launch cycle,” says Mr. Li Jianquan, General Manager of PurCotton. “PLM is a vital tool to shorten the distance between concept and consumer.”

“The PLM project is an upgrade and optimization of PurCotton’s textile business, enabling us to review the entire process of product research and development, as well as achieve five process reforms and data aggregation from eight product databases,” he continues. “Through the active use of PLM, I believe that launch cycles of new products will be further shortened in the near future, and we will be better equipped to meet the needs of consumers.”

Today, teams at PurCotton are no longer tied down by cumbersome document management. In the future, they will spend more time and energy responding to market demand and working on product innovation.

As Ms. Zheng Lin from the Commodity Planning Department of PurCotton concludes, “The implementation of Centric PLM saves us time and material costs, and allows us to continuously amass experience, thus realizing data aggregation throughout the value chain to form PurCotton’s brand DNA.”

“We are delighted that PurCotton has boosted collaboration, efficiency and innovation with Centric PLM,” says Chris Groves, President and CEO of Centric Software. “Centric is proud to provide a strong foundation for PurCotton’s digital transformation strategy and future business growth.”