Manufacturing News

Great Wall targets 1 million deliveries in 2016 after big Nov. sales gain

Great Wall Motor Co., China's largest manufacturer of crossovers and SUVs, is poised to be the second Chinese carmaker to sell 1 million vehicles a year after November sales jumped 43 percent to 129,087 vehicles.

In the first 11 months, the company's deliveries have risen 22 percent to 923,923 vehicles.

Chongqing Changan Automobile Co. is the first domestic Chinese automaker to top annual sales of 1 million vehicles. Last year, the state-owned company sold 1.1 million cars.

Great Wall received a big boost from its top seller, the Haval H6 compact crossover, which has a starting price of 80,000 yuan ($11,600). In November, sales soared 74 percent year on year to 70,292 vehicles.

Last month, Great Wall's sales of crossovers and SUVs jumped 59 percent to 117,161 vehicles. But pickup demand dropped 3 percent to 9,314 vehicles, and sedan deliveries shrank 60 percent to 2,612 vehicles. In fact, Great Wall has stopped rolling out new sedan models.

The Chinese consumer's infatuation with crossovers shows no sign of cooling, so Great Wall has bet heavily on the segment. The company has created a new premium brand, dubbed Wey, and it displayed two concept crossovers under the new brand last month at the Guangzhou auto show.

Great Wall, based in the north China city of Baoding, is listed in Hong Kong and Shanghai.

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