The China Alcoholic Drinks Merchants Alliance will be set up on August 31th in Beijing, said by Wang Yancai, the director of China Alcoholic Drinks Industry Association (CADIA) in the Beijing Wines Summit. The CADIA hope that this alliance can contribute to a sound market system of fair competition in this trade.

Tian Zhongwen, the director of Beijing Yinghuan Baoqi Trading Company, one of the leading alcoholic drinks merchants in China, is a zealous supporter of this alliance. He believed that lack of organization make the merchants a disadvantaged group in the alcoholic drinks trade, and therefore he advocate that alcohol merchants should become a group to share information for a better distribution of resources.